p/o PRODUCTION
[Cases]

The work is different.
The responsibility is consistent.

Six projects across sports, fashion, aviation, pharma and NGO work — each showing a different way p/o takes ownership.

Real projects.
Real constraints.
Real production decisions.
[01 · The Work]
Full-Service
Adizero PRO5.Campaign not yet released · 2026
2026Full‑Service
adidas — Adizero PRO5
Short prep. Two shoots, one goal.
Sports · Full-Service · Campaign/International
Embedded
adidas campaign production
2020–2023Embedded
adidas — Campaigns
Fourteen shoot days. Then fourteen more.
Sports · Embedded/Project‑Based · Campaign
Arolsen Archives production
2024Embedded
Arolsen Archives
The production sat inside the organisation.
NGO · Embedded · Corporate Campaign
Zalando production
2025Embedded
Zalando
Three brands. One production structure.
Fashion & Retail · Embedded · Campaign
Service Production
Lufthansa production
2015–2021Service Production
Lufthansa
A production inside the security perimeter.
Aviation · Service Production · Corporate & Campaign
Boehringer Ingelheim production
2024Service Production
Boehringer Ingelheim
Three markets. Three production realities. One campaign.
Pharma/Healthcare · Service Production & Embedded · Corporate
[02 · Contact]
Let's talk.

Every project starts with a conversation.
Sometimes there's already a brief.
Sometimes just an idea.
Sometimes you simply know what you want to achieve.
Either is enough.

The first conversation isn't a pitch.
It's a scoping call.