Embedded senior production leadership inside Zalando's in-house team, running campaign production across Hugo Blue, Wrangler and Estée Lauder from creative feasibility through launch.
Three brands meant different creative teams, different priorities and different launch timelines — but the production still had to move through one internal structure. The challenge was keeping that structure moving without turning every campaign into a new production process.
Different campaigns. One production system.
Hugo Blue × Zalando · Film · Fashion · 2025
I was responsible for evaluating creative feasibility, planning production, commissioning and managing external production companies, sourcing crew, developing schedules, managing budgets and coordinating post-production through campaign launch.
For the Hugo Blue launch, the role also extended into the campaign activation, briefing and coordinating the event agency responsible for the work. The responsibility therefore continued beyond the shoot itself.
Production leadership from feasibility to launch.
Wrangler × Zalando · Talent 01 / Talent 02 · 2025
Three campaigns across fashion, denim and beauty were delivered through one embedded production role, working within the existing in-house structure rather than creating another layer around it.
The team stayed intact. The production capacity expanded.
Every project starts with a conversation.
Sometimes there's already a brief.
Sometimes just an idea.
Sometimes you simply know what you want to achieve.
Either is enough.
The first conversation isn't a pitch.
It's a scoping call.