A short preparation window, two separate shoots and two production teams, delivered as one full-service campaign for the global launch of adidas Adizero PRO5 — timed to the Berlin Marathon 2026.
The production window left little room for the two productions to run one after another. adidas needed the new Adizero PRO5 launched globally in time for the Berlin Marathon — a date that doesn't move.
That meant a live-action campaign shoot with runners in Berlin's streets and a five-day studio production in Herzogenaurach happening almost in parallel, each with its own crew, its own logistics and its own creative demands, but both needing to land as one consistent campaign on one fixed date.
One launch date that couldn't move. Two productions that had to happen almost at once.
I ran both productions as one connected framework rather than two separate jobs handed to two separate teams. Casting, permitting and crew booking for the Berlin location shoot moved forward alongside the Herzogenaurach studio schedule, so neither production waited on the other.
Budget, schedule and creative sign-off ran through one structure, keeping the raw energy of the Berlin footage and the precision of the studio stills consistent as a single campaign, not two shoots stitched together afterward.
Two shoots, two teams, one production framework — never two disconnected jobs.
The Adizero PRO5 and PRO5 Agravic launched globally on schedule, timed to the Berlin Marathon, with film and stills from both productions delivered as one coherent campaign rather than two deliverables arriving at different times.
On schedule, for a date that couldn't move.
Every project starts with a conversation.
Sometimes there's already a brief.
Sometimes just an idea.
Sometimes you simply know what you want to achieve.
Either is enough.
The first conversation isn't a pitch.
It's a scoping call.